Turn startup innovation into your competitive advantage.
VCL studio exists for one clear purpose: to strengthen your company’s ability to compete and win in the market.
We work as true partners to our clients, translating strategic intent into tangible results.
By combining your deep domain expertise with our strategic and operational guidance, we enable faster, lower-risk innovation with real business impact.
Our main focus is to support Latin American corporations unlock their next level of growth.
VCL
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Venture Clienting
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VCL = Venture Clienting =
Discover the power of Venture Clienting
Work with startups as customers to solve real business challenges—fast, focused, and with clear ownership.
Why Venture Clienting?
Enable direct access to relevant startup solutions
Achieve fast, tangible outcomes through pilots
Carry lower risk than traditional venturing models
Work with clear budgets & clear decision-making
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Address concrete challenges by applying startup solutions where internal development would be too slow, too expensive, or uncertain. Venture Clienting enables rapid testing and learning without long-term commitments.
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Move beyond demos and proofs of concept. We focus on pilots designed for real-world conditions, with the explicit goal of adoption by business and technical teams. Adoptions can look like a partnership, co-developments, minority investments, M&A deals, and more.
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Build an external innovation muscle aligned with strategic priorities. Venture Clienting strengthens competitiveness by continuously integrating best-in-class solutions from the market.
Our Venture Client offering portfolio
Strategy
We define where and how Venture Clienting creates real business value for your corporation. This includes focus areas, governance, and clear decision logic aligned with strategic priorities for the creation of your Venture Client Unit.
Operations
We design and run Venture Clienting activities in tandem with your team. End to end, from startup sourcing to pilot execution. The focus is on speed, clarity, and close teamwork with business and technical teams.
Growth
We support the transition from successful pilots to adoption and scaling. This ensures startup solutions deliver measurable impact and contribute to long-term competitiveness.
VCL is Venture Clienting
Our brand reflects who we are and how we work.
VCL stands for Venture Clienting. We chose the name deliberately because this is our sole purpose. Day in and day out, we work with organizations to apply Venture Clienting in a practical, disciplined way that leads to real outcomes.
We did not evolve from other corporate venturing models, nor do we treat Venture Clienting as an add-on. We started as a Venture Clienting studio and will remain one— committed to the craft, the rigor, and the execution of Venture Clienting.
José Andrés González Valdés
Managing Director
Built in the field of venture clienting.
Trained in innovation and engineering, and hands-on experience as both a startup founder and a corporate consultant, he brings a distinct and valuable perspective to Venture Clienting. Having worked across Mexico, the United States, and Germany, his approach is shaped by execution in diverse organizational and market contexts.
He perfected his craft working alongside the world’s pioneers of the Venture Client Model, 27pilots, and now leads their expansion into Latin America. He created the VCL studio to make Venture Clienting accessible and operational for a broader set of organizations in the region that shaped his growth: LATAM.
Contact Us
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